Jamal Al Janoub

The Beauty of Asir & Medical Tourism

An interactive experience combining health, identity, and culture

Breathtaking Asir Mountains • Historic Rijal Almaa Village • Healing Nature

Date
Summer 2025
Location
Abha - Khamis Mushait
Venue
Prince Sultan Cultural Center
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Our Vision

To position the Kingdom of Saudi Arabia—starting from Asir—as a hub for a new model of medical tourism, exporting an authentic Saudi approach that combines high-quality healthcare, breathtaking nature, and smart investment opportunities in the wellness economy, all aligned with the goals of Saudi Vision 2030.

Asir: Where nature transforms into care and culture into healing

Medical tourism: A promising sector building a healthy and economic future

In Asir, pure air and moderate climate are part of the healing protocol

Investing in wellness is investing in quality of life—Asir is the starting point

Objectives

01

Transform Asir into Investment Hub

In medical tourism sector leveraging natural environment and medical capabilities

02

Enhance Regional Image

As a destination combining healing, relaxation, and culture

03

Attract Investors

Saudi, Gulf, and international investors in wellness and beauty sectors

04

Empower National Workforce

In health, beauty, and environmental wellness fields

05

Create Integrated Ecosystem

Economic opportunities in clinics, health hospitality, beauty, and wellness centers

Exhibition Pillars

Investment Pillar

Dedicated zone for medical tourism investment opportunities

Medical Pillar

Consulting clinics, health research centers, therapeutic services

Mental & Environmental

Meditation therapy, relaxation sessions, recovery paths

Commercial Pillar

Health tech companies, wellness and beauty startups

Aesthetic Pillar

Natural beauty labs, skincare companies, beauty training centers

Panel Sessions

01

Vision & Strategy

  • Medical Tourism in Vision 2030: A Promising Health and Economic Sector
  • Asir as a Health Investment Destination: Infrastructure Readiness and Growth Opportunities
  • Public-Private Partnership in Developing Wellness Projects
02

Opportunities & Challenges

  • Cosmetic Medicine in Natural Environments: Licensing and Quality Requirements
  • Investing in Mental Health and Meditation: A New World in Wellness Economy
  • Transforming Clinics into Destinations: The "Tourism-Productive Clinic" Model
03

Future & Innovation

  • Health Technologies and Digital Tourism
  • Financing Small and Medium Health Projects
  • Southern Investment Opportunities Map in Wellness Sector

Target Audience

01

Healthcare, Hospitality, and Wellness Investors

02

Investment Funds and Family Businesses Interested in Health Sector

03

Health Insurance and Extended Care Companies

04

Doctors and Businesspeople in Cosmetic Medicine and Wellness

05

Visitors Seeking Treatment and Relaxation in One Destination

Workshops

Building a Business Model for Integrated Medical Retreat

Pricing Health Tourism Services

Designing Integrated Therapeutic Experience Linking Place and People

Preparing a Successful Investment File for Wellness Center

Marketing Therapeutic Services to Gulf and International Visitors

Expected Outcomes

Launch dedicated investment map for medical tourism in Asir

Sign partnership agreements with investors for wellness projects

Stimulate entry of Saudi startups in "Digital Wellness" field

Create quality jobs in new sectors: Care, Beauty, Health Hospitality

Enhance health tourism sector contribution to GDP

Contact Us

Contact Information

Organized by:

Sadaf Exhibitions & Conferences Co.

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